SERVICES

Morgan Marketing & Public Relations LLC is an award-winning agency known for developing breakthrough public relations campaigns in a variety of business and consumer-driven industries.  We have worked with some of the most prominent brand names in the country and can help your company with planning and developing strategic solutions to increase the effectiveness of marketing and communications programs.

Peruse our services, get to know our areas of expertise, and see what we can do for you.

Media Research

Morgan Marketing & Public Relations LLC uses both traditional and cutting-edge resource materials available to research your media needs:

• Bacon’s Online Media Directory
• Newspapers & Magazines
• Radio
• Spot television and cable programming
• Wire services
• Internet
• International media
• Newsletters
  

In addition, the agency utilizes a variety of resources that provide our clients with immediate key target communications outlet information. The agency also conducts media and client relations via the Internet
and provides press, consumer and investor relations’ material for web site placement.

Media Relations

Media relations is at the heart of nearly every communications plan from the cacophonous chat rooms of the Internet to media tours, major press events or ongoing newsroom functions. Over the years, Morgan Marketing & Public Relations LLC has established solid media relationships in consumer, business and trade outlets.   

These relationships are key in the battle for appropriate news positioning and are based on the credibility we have established through the creation and packaging of compelling, newsworthy information about our clients. We know how to get the right story to the right media at the right time. Each of our employees is journalistically educated and understands a reporter’s priorities and language.

Crisis Communications

Many agencies say they handle crisis communications, but few can approach the high level of counsel and experience found at Morgan Marketing & Public Relations LLC.   Like a community with an outstanding emergency response system, companies with an established crisis communications plan always fare better during a crisis.  

Our agency conducts a “Bad News Brainstorm” with key management and then develops an easy implementation system that can be cascaded to all levels of your organization. In addition, our agency can provide sophisticated crisis media training for your company spokesperson.  We also make ourselves available 24/7 to be available for any breaking news or crisis situation.

Media Training

Our media-rich environment provides a host of opportunities for spokespeople to make their voices heard. But getting on the air or in print is only half the battle. How to effectively communicate your ideas and project the best of your personality is a skill that rarely comes naturally. It is especially difficult in the give-and-take of a hostile press conference or under the critical microscope of an indifferent audience.  

We prepare our clients for key interviews. Up-front research is conducted with the reporter so the client can develop effective and powerful message points. In addition, the agency makes recommendations on interview response techniques, including how to put a positive spin on a negative question.

Community Relations

For many organizations, skillful management of the community relations process is not just important – it is critical. Careful planning, strategic coalition building and thoughtful communication are required if a company is to be looked upon as a good corporate citizen. Morgan Marketing & Public Relations LLC has crafted and managed many community relations programs that have built company support from the ground up. Aligning with the local community fosters consumer loyalty, increases visibility and provides publicity opportunities.

Speakers Bureau

Speaker platforms are an excellent way to highlight the expertise of a client in a specific industry as well as raise the profile of an individual as an industry expert. A high-profile speaking engagement combined with interesting content can also form the basis of a press release or article that, as an added bonus, can generate press coverage.  We research regional and national opportunities, provide photo and background information to meeting planners and send news releases where appropriate. In addition, Morgan Marketing & Public Relations LLC will assist in speech writing, presentations and visual material production.

Direct Mail
 

One of our past clients, El Torito Mexican Restaurants, hired us to publicize their 45th anniversary. We leveraged their signature Cadillac Margarita by mailing a Cadillac Margarita glass and lime to every editor and reporter on our mailing list. 

Panda Express utilized a direct mail program to publicize their 300th restaurant opening in Las Vegas. We utilized rice paper and vellum for a traditional Asian look and sent editors an extra large fortune cookie with a customized message.  

Morgan Marketing & Public Relations LLC has run many types of response-oriented and highly personal direct-mail campaigns. We combine persuasive copy with unique premiums to create mail pieces that break through clutter and get your message the news space it deserves.

Special Events

Corporations have utilized our expertise to create energetic awareness by generating special events. MFS Network Technologies utilized our special events expertise to develop a highly targeted network event in Rome, Italy. Since 1996, MMPR has handled the Wienerschnitzel Wiener Nationals; consisting of 65 dachshunds competing in a 50-yard dash to determine the West’s fastest dog. This event has garnered local and national media exposure for the Wienerschnitzel restaurant brand. 

Morgan Marketing & Public Relations LLC can create an effective event tailored to meet your budgetary requirements. If you are launching a new product, opening a new restaurant or simply looking for brand exposure, our unique flair for creativity and attention to detail can draw and impact consumer and media interest.

Employee/ Franchisee Relations

In today’s rapidly changing workplace, smart companies realize the need for clear, consistent communication to one of its most important constituents: employees. Properly informed and motivated employees can be powerful ambassadors for a company and its products and services. Morgan Marketing & Public Relations LLC develops programs (newsletters, internal promotions, and incentive programs, etc.) to manage and develop a corporate culture, foster and enhance goodwill and communicate change.

Hispanic Marketing

The United States is now the fifth-largest Spanish speaking country in the world.  As the U.S. Hispanic population approaches 30 million people, the importance of Hispanic marketing and public relations has dramatically increased. We help our clients gain the respect and attention of Hispanic communities by taking the necessary steps to communicate their messages with clarity, dignity and impact. 

Depending on a client’s needs, programs are structured to include media relations, community relations, media research, promotional events and spokespersons for on-air interviews.